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Headed to Amsterdam with some pretty cool glasses

Headed to Amsterdam with some pretty cool glasses

iModerate

Feb 05, 2014

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At the end of 2013 we were selected to present a new product innovation concept at the Insight Innovation Exchange in Amsterdam . Our presentation will center around an app called FoundIt! we’ve been prototyping here in the iModerate Innovation Lab.

One of the great things about working in innovation is the ability to experiment with so many cutting edge technologies. Recently, our chief technologist, Brian Rivera, and myself have been working on consumer shopping and insights apps for Google Glass. And yes, to let you know, Glass is just as cool as you think it would be. One of our first applications is designed to benefit consumers while providing deep and rich insights to marketers.

As part of the journey to Amsterdam later this month, we’re chronicling our adventures in developing for Google Glass. Check out our diary here…








The results we received from the iModerate one-on-one, in-depth conversations were much more enlightening than what we typically garner from open-ended verbatim responses. The live moderator offers us the ability and flexibility to probe deeper on certain points, enabling us to get stronger, less vague information. That unique capability has proved extremely valuable to us, and has made this IM-based platform an integral part of our research toolbox.

Colleen Hepner, VP, C&R Research