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A Little Introduction…

A Little Introduction…

iModerate Author

Mar 12, 2011

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If I am being honest, when we first decided to blog I was hesitant. But after having my arm twisted a bit, we dove into some planning, and I quickly changed my tune. What did it for me? While the instant fame and celebrity blogger status that was sure to come was enticing, what really changed my mind was the opportunity to get ideas from really smart people out of their heads and into yours.

This blog is a team effort. You’ll hear from for everyone from our project managers to our moderators. All in all, it will give you a chance to get some great insights from people who really know qualitative research. We’re not going to put ourselves in a box though. You’ll see posts about everything from advertising to baseball, and we’ll do our best to not only educate but entertain as well.

And we’re going to rely on you too for some help. Your comments, feedback and post suggestions will make this blog more about you than us, which is the way it should be.

I guess we’re blogging, enjoy!

iModerate Author

The results we received from the iModerate one-on-one, in-depth conversations were much more enlightening than what we typically garner from open-ended verbatim responses. The live moderator offers us the ability and flexibility to probe deeper on certain points, enabling us to get stronger, less vague information. That unique capability has proved extremely valuable to us, and has made this IM-based platform an integral part of our research toolbox.

Colleen Hepner, VP, C&R Research