As a marketer, it can be challenging to see past the daily task list, get out of reactive mode and talk to consumers in a meaningful way. The ability to truly be proactive, identify trends and opportunities, understand KPI movement, and keep the competition in the rear-view mirror is the goal, but getting there with today’s research approaches is a challenge.
Relying solely on Big Data or focus groups doesn’t make you smarter and won’t put you ahead of the curve. So how do you avoid ahead being on the wrong end of the Greek Yogurt phenomenon? How do you see consumers’ embracing the shared economy before it’s a widespread trend?
We think the answer in part is a unique fusion of longitudinal research that cuts across both qualitative and quantitative. We invite you to join us for a Brand Manage Camp webinar on July 30th at 1:00 EST where we will introduce you to the world of QualTrackers, a new solution that combines structured, ongoing, consumer conversations and advanced text analytics to spark consumer intimacy, provide a crucial ongoing narrative around key business issues, and deliver the metrics you need to aid decision making.
Using consumer confidence as an example, attendees will see how this innovation does much more than just plug holes and fill gaps – it gets your ear to the ground and reveals what’s next.
Key Takeaways
• Find out how to achieve foresight through longitudinal qualitative
• Discover the newest innovation in the research space – qualitative trackers
• Learn what we found out about consumer confidence that the numbers don’t tell you
