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Where Would You Eat? Fast-Casual Dining vs. On-Demand Delivery

Where Would You Eat? Fast-Casual Dining vs. On-Demand Delivery

Julia Eisenberg

May 10, 2017

As the average consumer has become busier than ever, dining out and ordering in have quickly become a new norm. We dug into to this change in routines, examining growing segments of fast-casual restaurants and on-demand food delivery services.

In our latest research report, we examine why consumers choose fast-casual over delivery and vice versa, what a typical customer looks like for each segment, and what diners expect from each type of experience.

One unique finding is that these two seemingly competing dining options in fact have opportunity to peacefully co-exist – or even work together. At the end of the day, hungry consumers just want options, both for the choice of food and for how it gets to them. In some instances, consumers use a delivery service to bring them food from a quick-service restaurant. Joining together means that fast-casual and on-demand delivery have opportunities to partner and grow.

To learn more about the study and the findings, download the complete research report Brand Wars: Fast-Casual Dining vs. On-Demand Delivery.

Julia Eisenberg

Julia Eisenberg

VP of Operations

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

The results we received from the iModerate one-on-one, in-depth conversations were much more enlightening than what we typically garner from open-ended verbatim responses. The live moderator offers us the ability and flexibility to probe deeper on certain points, enabling us to get stronger, less vague information. That unique capability has proved extremely valuable to us, and has made this IM-based platform an integral part of our research toolbox.

Colleen Hepner, VP, C&R Research