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Are these new logos super or sucky?

Are these new logos super or sucky?

Becky Sarniak

Aug 06, 2014

A brand may choose to change their logo for many reasons. In 2011, Starbucks changed their logo so that their name and “coffee” was no longer contained within their logo, a reflection of Starbucks’ efforts to move beyond coffee. Olive Garden recently changed their logo as part of a “brand renaissance.” With the controversy surrounding the name of the Washington Redskins, is a logo change imminent?

A logo can instantly identify a brand and evoke a whole range of consumer thoughts, memories and emotions. When my nephew was 3 years old (before he could read), he could point out the names of restaurants we passed based on the logos… even restaurants he had never visited before, indicating the power of a recognizable logo. So how does a logo change impact consumer loyalty, perception and consumer preferences?  Those are great questions, but we’ll save them for another blog post. Today, we are just interested in figuring out which of the following new logos work, who did it best, and who should have just left well enough alone. Cast your votes now! [socialpoll id=”2152587″ type=”set”][socialpoll id=”2214437″][socialpoll id=”2214438″]

Becky Sarniak

Becky Sarniak

Research Manager

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

Our research work with iModerate over the past several years has developed into a true partnership. Their unique fusion of both qualitative and quantitative methodologies in a single study has offered new insights into key topics and markets of interest for our organization, which in turn, we are able to quickly turn into action steps. They are flexible, responsive, and extremely engaged in the entire project process, from conception and design to final data processing and delivery. They have even gone above and beyond by volunteering their time, resources, and expertise to assist with a special target market project on women. iModerate has their finger on the pulse of the research industry and consistently provides creative suggestions and solutions to enhance our current work. This ultimately allows us to provide our leadership with the strategic insights and opportunities that helps us to advance the common good.

Kristin Thomsen, Manager, Market Research, United Way Worldwide