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1 day, 2 big issues

1 day, 2 big issues

iModerate Author

Mar 19, 2014

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On April 3, iModerate will be involved in two speaking engagements that will help answer big questions facing our industry – how can researchers do more with less, and what is the role of the “new researcher”?

At 2:00 p.m. EST iModerate and John Deere will host a Greenbook webinar entitled, More Research, Less Resources, No Problem: How John Deere Gets it DoneJessica Kettler, part of an army of few in the online research department at John Deere, will discuss how she gains efficiencies by using unique approaches, relying on trusted partnerships, and by shifting the paradigm of the research-client relationship. Along with Jen Drolet at iModerate, Jessica will provide examples that show how Deere is able to engage their hard-to-reach audiences and deliver the voice of the customer time and again. Register for the webinar today.

If you happen to be in Arlington on that Thursday, please join us at UT-Arlington for the MSMR Alumni Conference. Our own David Howlett will be discussing the shift in the researcher’s job in this age of Big Data. His presentation will detail the shift that needs to take place, moving the researcher from a methodological hall monitor to a valued consultant embedded in initiatives from their inception. David will discuss the need for the researcher to bring context to Big Data, and implore them to focus more attention on what their client, the marketer, really wants.

The 1-day event will bring to light new and transformational industry models with the goal of informing attendees how to take their business from commoditized data collection to the next generation of marketing research. In addition to David, other speakers include Simon Chadwick, Michelle Adams, and Kyle Nel. Learn more about the conference here.









iModerate Author

By engaging an experienced firm such as iModerate, whose business is qualitative research, you get online delivery of depth interviews by experienced researchers – both during the interviews and for the analysis. iModerate does not simply understand our business questions, but they work to scope discussion guides to advance both the narrow business question and the larger context of the experience, helping us advance marketing and business objectives with their findings well beyond the immediate need.

Angela Knittle, Market Research Manager, Penske