Blog

Latest from Blog

Three Ways to Engage Online Respondents

As a moderator at iModerate, I converse with people every day. The medium—our proprietary platform, which works similar to instant

Read Now

How can you get a more complete view of your consumers? Hybrid research.

As brands engage in a never-ending battle for share of mind and wallet, every new piece of insight has the

Read Now

The research investment in innovation

Companies are constantly trying to make an existing product better or create the next best thing. As our new white

Read Now

The ABCs of product innovation

So you have the next big idea, and you’re ready to get it out into the market. Innovation can be

Read Now

Penske goes hybrid (market research)

On our recent webinar, How Hybrid Research Drives Penske Forward, we teamed up with Qualtrics and Penske, the 6-billion-dollar global

Read Now

Listening: The over-looked aspect of conversation

Have you thought about how much we, as human beings, converse with one another? Whether we type a message on

Read Now

Love it or hate it: What we can learn from product reviews

When you think about buying something new, what’s the first thing you do? For many, the first move is to

Read Now

Going big with qualitative market research

The qualitative market research renaissance is in full swing. Brands have figured out that context is the key to understanding

Read Now

Where would you stay? Hotels vs Airbnb Brand Wars

Airbnb has grown incredibly fast – in nine years, they’ve expanded from a few air mattresses in San Francisco to

Read Now

Debunking myths: 5 misconceptions about qualitative research

Qualitative research is misunderstood more often than its sister strategy quantitative research. As a result, many marketers are missing out

Read Now

Tips to enrich the in-store experience

Editor’s note: This post was originally published on TotalRetail on April 26, 2016. At the start of 2016, Wal-Mart, the

Read Now

Why do we shop? The generational differences behind brick and mortar visits

We recently wrapped up research on the retail experience – what motivates consumers to visit a physical store, what makes

Read Now

Our Authors

Christine Tchoumba

I believe qualitative research is like an onion. You keep peeling back the layers until you get to the insight you need.

Read Latest Article
Christine Tchoumba

Christine Tchoumba

VP of Client Development

Read Latest Article

Ako Mikelis

I’ve always been curious about the underlying reasons people do things.

Read Latest Article
Ako Mikelis

Ako Mikelis

Staff Accountant

Read Latest Article

Kim Johnson

I’m most curious about what makes people tick. What causes people to think and act the way they do? What can influence a person’s decision, one way or another?

Read Latest Article
Kim Johnson

Kim Johnson

Research Manager

Read Latest Article

Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

Read Latest Article
Sonya Turner

Sonya Turner

Director of Insights and Reporting

Read Latest Article

Ryan Sullivan

The most adventurous thing I’ve done is spend a month excavating in Nebraska for undiscovered archaeological sites.

Read Latest Article

Joan Rinaldi

I love finding the unexpected and solving problems in research.

Read Latest Article
Joan Rinaldi

Joan Rinaldi

Director of Technical and Moderating Services

Read Latest Article

Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

Read Latest Article

iModerate’s online qualitative interviews have been enormously helpful to us during the concept testing phase of research. iModerate provides us with invaluable feedback from a nationally representative group of Americans within a very short time frame. Not only do we get this data quickly, but it is also high quality. iModerate’s moderators are skilled at asking questions that yield useful responses. iModerate reports provide information that’s more than interesting, it’s actionable.

Sara Bamossy, Senior Strategic Planner, Saatchi & Saatchi LA