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Reflection on ESOMAR Congress 70th Annual Event

Last week, we had the opportunity to attend and present at ESOMAR Congress 70th annual event in Amsterdam. Strategic

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iModerate Participates in Service Week 2017

Last week, iModerate participated in its first annual service week with our 20|20 family. During this companywide event, over

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Should Netflix Worry About Losing Disney?

We live in the age of digital streaming, so the news that Disney was cutting ties with Netflix was

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iModerate Launches (iM)mediate

Recently several members of the team from iModerate and 20|20 had the opportunity to attend the IIEX event.  Over

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ThoughtPath: What it Means for Your Research

One of the questions I hear a lot when talking to clients about their business questions and research needs

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Where Would You Eat? Fast-Casual Dining vs. On-Demand Delivery

As the average consumer has become busier than ever, dining out and ordering in have quickly become a new

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The Rise of Fast-Casual Restaurants

As family schedules have become more hectic, with both parents often working long hours and children engaged in a

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Three Ways to Engage Online Respondents

As a moderator at iModerate, I converse with people every day. The medium—our proprietary platform, which works similar to

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How can you get a more complete view of your consumers? Hybrid research.

As brands engage in a never-ending battle for share of mind and wallet, every new piece of insight has

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The research investment in innovation

Companies are constantly trying to make an existing product better or create the next best thing. As our new

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The ABCs of product innovation

So you have the next big idea, and you’re ready to get it out into the market. Innovation can

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Penske goes hybrid (market research)

On our recent webinar, How Hybrid Research Drives Penske Forward, we teamed up with Qualtrics and Penske, the 6-billion-dollar

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Our Authors

Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

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Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

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Sonya Turner

Director, Insights

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Julia Eisenberg

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

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Julia Eisenberg

Vice President, Insights

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Joan Rinaldi

I love finding the unexpected and solving problems in research.

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Joan Rinaldi

Senior Director, Research Services

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Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

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Becky Sarniak

Manager, Moderating Services

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The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.

Adriana Smith, Manager, Brand Strategy, NRG Energy