Latest from Sonya Turner
What is quick-turn qualitative research?
Think of the last time you purchased a brand-new pair of shoes. How many different stores did you go …
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Should Netflix Worry About Losing Disney?
We live in the age of digital streaming, so the news that Disney was cutting ties with Netflix was …
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Should Netflix Worry About Losing Disney?
DENVER, Colo. (August 10, 2017) – Here at iModerate, we’re huge fans of digital streaming, so when we heard …
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ThoughtPath: What it Means for Your Research
One of the questions I hear a lot when talking to clients about their business questions and research needs …
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Using layered approaches for better qualitative research
Editor’s note: This article was originally published in Quirks. Conventional research wisdom tells us that, prior to beginning any …
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Are we losing our ability to be introspective?
Last month, psychologists from Harvard and UVA released a study showing something that we perhaps already knew, but didn’t …
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Learnings from “Significant Objects”
Every once in a while you come across something truly brilliant in its simplicity, something that opens your mind …
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6 deliverable tips to help you avoid boring your clients to death
As a qualitative researcher, I love asking questions. I think we all do. It’s exciting, challenging and gratifying to …
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By engaging an experienced firm such as iModerate, whose business is qualitative research, you get online delivery of depth interviews by experienced researchers – both during the interviews and for the analysis. iModerate does not simply understand our business questions, but they work to scope discussion guides to advance both the narrow business question and the larger context of the experience, helping us advance marketing and business objectives with their findings well beyond the immediate need.
, Market Research Manager, Penske
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