Think of the last time you purchased a brand-new pair of shoes. How many different stores did you go …
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Read NowDENVER, Colo. (August 10, 2017) – Here at iModerate, we’re huge fans of digital streaming, so when we heard …
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Read NowEditor’s note: This article was originally published in Quirks. Conventional research wisdom tells us that, prior to beginning any …
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Read NowAs a qualitative researcher, I love asking questions. I think we all do. It’s exciting, challenging and gratifying to …
Read NowBy engaging an experienced firm such as iModerate, whose business is qualitative research, you get online delivery of depth interviews by experienced researchers – both during the interviews and for the analysis. iModerate does not simply understand our business questions, but they work to scope discussion guides to advance both the narrow business question and the larger context of the experience, helping us advance marketing and business objectives with their findings well beyond the immediate need.
, Market Research Manager, Penske
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