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The Rise of Fast-Casual Restaurants

As family schedules have become more hectic, with both parents often working long hours and children engaged in a variety

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The Rise of Fast-Casual Restaurants for Moms

For busy families, fast-casual restaurants have transitioned from treat to routine. Given the uptick in frequency, it is more critical than ever that the industry focus on healthy options that cater to all ages.

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Three Ways to Engage Online Respondents

As a moderator at iModerate, I converse with people every day. The medium—our proprietary platform, which works similar to instant

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How can you get a more complete view of your consumers? Hybrid research.

As brands engage in a never-ending battle for share of mind and wallet, every new piece of insight has the

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Michael Steinberg Selected to Lead Global Sales

NASHVILLE, Tennessee (January 16, 2017) – 20│20 Research, a global research technology and service firm, has appointed Michael Steinberg to

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Today’s Hybrid Research: It Might Not Mean What You Think It Means

Learn more about the variety of hybrid approaches available and how this type of study can help you gain the

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20|20 Research Acquires iModerate

NASHVILLE, Tennessee (October 17, 2016) – Market research technology and services firm 20|20 Research announced today it is acquiring iModerate,

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The research investment in innovation

Companies are constantly trying to make an existing product better or create the next best thing. As our new white

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Using Modern Market Research to Fuel Successful Innovation

Discover how to use new market research tactics to create new products and solutions your customers want.

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The ABCs of product innovation

So you have the next big idea, and you’re ready to get it out into the market. Innovation can be

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Penske goes hybrid (market research)

On our recent webinar, How Hybrid Research Drives Penske Forward, we teamed up with Qualtrics and Penske, the 6-billion-dollar global

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How Hybrid Research Drives Penske Forward

See how Penske utilized hybrid market research to get a better sense of how consumers view partner relationships.

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Our Authors

Ryan Sullivan

The most adventurous thing I’ve done is spend a month excavating in Nebraska for undiscovered archaeological sites.

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Holly Savage

I love qualitative research for the same reason I love teaching—using creative questions and questioning methods to help elicit innovative thoughts on any subject.

Holly Savage

Holly Savage

Strategic Director

Andrew Monroe

Andrew Monroe

Qualitative Analyst

Steve Dodge

I’ve run several marathons, including Boston three times, and always find them to be an adventure.

Steve Dodge

Steve Dodge

VP of Client Development

Meghan Schock

I love qualitative research because it gives a face and persona to the respondents behind the data – much more than a statistic or sliver of a pie chart.

Meghan Schock

Meghan Schock

Qualitative Analyst

Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

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Christy Adler

I'm most curious about people. I'm a social person, and it has always fascinated me to hear a person's story that could be so starkly different from my own.

Christy Adler

Christy Adler

Research Manager

Beejan Mehrabani

The most adventurous thing I've ever done was zip-line 1000+ feet above valleys from mountain to mountain with my brother in Maui.

Beejan Mehrabani

Beejan Mehrabani

Research Associate

Joan Rinaldi

I love finding the unexpected and solving problems in research.

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Joan Rinaldi

Joan Rinaldi

Director of Technical and Moderating Services

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Kim Johnson

I’m most curious about what makes people tick. What causes people to think and act the way they do? What can influence a person’s decision, one way or another?

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Kim Johnson

Kim Johnson

Research Manager

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Julia Eisenberg

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

Julia Eisenberg

Julia Eisenberg

VP of Operations

Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

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Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

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Sonya Turner

Sonya Turner

Director of Insights and Reporting

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Nicole Brandt

I am curious about people and how they think and interact with others.

Nicole Brandt

Nicole Brandt

Senior Moderator

Christine Tchoumba

I believe qualitative research is like an onion. You keep peeling back the layers until you get to the insight you need.

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Christine Tchoumba

Christine Tchoumba

VP of Client Development

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Ako Mikelis

I’ve always been curious about the underlying reasons people do things.

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Ako Mikelis

Ako Mikelis

Staff Accountant

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Stephanie Roth

The most adventurous thing I've ever done was adopt a 10 year old boy (who's now 35) and a 7.5 year old girl (who's now 27).

Stephanie Roth

Stephanie Roth

Moderator

Mike Steinberg

The most adventurous thing I’ve done is travel via dilapidated boat (it may have been held together by bubblegum) to get up close and personal with giant Hippos guarding their young.

Mike Steinberg

Mike Steinberg

EVP of Business Development

Nancie Carollo

Qualitative research is like being the Seeker on the Quidditch Team.

Nancie Carollo

Nancie Carollo

Moderator

iModerate’s online qualitative interviews have been enormously helpful to us during the concept testing phase of research. iModerate provides us with invaluable feedback from a nationally representative group of Americans within a very short time frame. Not only do we get this data quickly, but it is also high quality. iModerate’s moderators are skilled at asking questions that yield useful responses. iModerate reports provide information that’s more than interesting, it’s actionable.

Sara Bamossy, Senior Strategic Planner, Saatchi & Saatchi LA