Ryan Sullivan

Latest from Ryan Sullivan

When it comes to consumer feedback, should we sweat the small stuff?

As market researchers, we too often focus on the almighty number. The higher the percentage, the more likely it is

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Consider the source

You have spent thousands of dollars and countless hours honing the perfect message, tested that it resonates with your customers, and

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The complicated world of corrective messaging

Within its short existence, the internet has grown into the largest repository of knowledge ever known. With a few quick

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The impact of “other”

Last year’s elections saw a number of historic firsts – the first Mormon to run for president on a major

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Our Authors

Meghan Schock

I love qualitative research because it gives a face and persona to the respondents behind the data – much more than a statistic or sliver of a pie chart.

Meghan Schock

Meghan Schock

Qualitative Analyst

Christy Adler

I'm most curious about people. I'm a social person, and it has always fascinated me to hear a person's story that could be so starkly different from my own.

Christy Adler

Christy Adler

Research Manager

Kim Johnson

I’m most curious about what makes people tick. What causes people to think and act the way they do? What can influence a person’s decision, one way or another?

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Kim Johnson

Kim Johnson

Research Manager

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Andrew Monroe

Andrew Monroe

Qualitative Analyst

Ako Mikelis

I’ve always been curious about the underlying reasons people do things.

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Ako Mikelis

Ako Mikelis

Staff Accountant

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Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

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Christine Tchoumba

I believe qualitative research is like an onion. You keep peeling back the layers until you get to the insight you need.

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Christine Tchoumba

Christine Tchoumba

VP of Client Development

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Joan Rinaldi

I love finding the unexpected and solving problems in research.

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Joan Rinaldi

Joan Rinaldi

Director of Technical and Moderating Services

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Ryan Sullivan

The most adventurous thing I’ve done is spend a month excavating in Nebraska for undiscovered archaeological sites.

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Nicole Brandt

I am curious about people and how they think and interact with others.

Nicole Brandt

Nicole Brandt

Senior Moderator

Julia Eisenberg

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

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Stephanie Roth

The most adventurous thing I've ever done was adopt a 10 year old boy (who's now 35) and a 7.5 year old girl (who's now 27).

Stephanie Roth

Stephanie Roth

Moderator

Nancie Carollo

Qualitative research is like being the Seeker on the Quidditch Team.

Nancie Carollo

Nancie Carollo

Moderator

Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

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Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

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Sonya Turner

Sonya Turner

Director of Insights and Reporting

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Holly Savage

I love qualitative research for the same reason I love teaching—using creative questions and questioning methods to help elicit innovative thoughts on any subject.

Holly Savage

Holly Savage

Strategic Director

Steve Dodge

I’ve run several marathons, including Boston three times, and always find them to be an adventure.

Steve Dodge

Steve Dodge

VP of Client Development

Beejan Mehrabani

The most adventurous thing I've ever done was zip-line 1000+ feet above valleys from mountain to mountain with my brother in Maui.

Beejan Mehrabani

Beejan Mehrabani

Research Associate

Mike Steinberg

The most adventurous thing I’ve done is travel via dilapidated boat (it may have been held together by bubblegum) to get up close and personal with giant Hippos guarding their young.

Mike Steinberg

Mike Steinberg

EVP of Business Development

The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.

Adriana Smith, Manager, Brand Strategy, NRG Energy