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CNBC – August 2010

Study Shows the Large Impact That Consumers’ Environmental Concerns Have on the Packaged Beverage Industry [excerpt] BeveragePulse.com study by

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MediaPost – August 2010

Study Shows Consumer Spending Patterns Still in Flux Across Product Categories [excerpt] Having weathered the recession, people are still

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Study Shows Consumer Spending Patterns Still in Flux Across Product Categories

Boston, MA (August 3, 2010) -In a recent study on consumer spending in the wake of the recession, it’s

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Concept Catalysts, Inc. and iModerate Research Technologies Team Up to Deliver BeveragePulse.com

Denver, Colorado (July 6, 2010) – Concept Catalysts, Inc. in conjunction with iModerate Research Technologies announced today the launch

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Quirks.com – June 2010

Defining and Evaluating the Benefits of Hybrid Research [excerpt] Given the growth and apparent staying power of hybrid research

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eMarketer.com – March 2010

Social Fans More Likely to Buy [excerpt] Social media marketers looking for an indication that their efforts are helping

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Engaging Consumers Via Facebook, Twitter Makes Them More Likely To Buy, Recommend

Boston, MA. March 10, 2010 – In a recent study of social media usage it is clear that consumers

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iModerate Announces New Foreign Language Capabilities

Denver, Colorado (January 27, 2010) – iModerate Research Technologies, a leading online qualitative research firm, announced its new global

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Quirks – November 2009

The survey burden factor [excerpt] Particularly, making a survey more engaging can: improve the respondent experience; decrease droppoff rates;

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Quirks – October 2009

Transform your tracking studies: Take them off auto pilot to increase their impact and ROI [excerpt] Tracking studies should

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ColoradoBiz – October 2009

iModerate Makes the Colorado Top 250 Private Company List [excerpt] iModerate came in at #184 on the ColoradoBiz list

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iModerate Research Technologies Named One of the Top 250 Private Companies in Colorado

Denver, CO. (October 5, 2009) – ColoradoBiz magazine ranked iModerate Research Technologies, a leading online qualitative research firm, number

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Our Authors

Holly Savage

I love qualitative research for the same reason I love teaching—using creative questions and questioning methods to help elicit innovative thoughts on any subject.

Holly Savage

Senior Director, Client Services

Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

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Sonya Turner

Director, Insights

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Julia Eisenberg

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

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Julia Eisenberg

Vice President, Insights

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Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

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Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

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Becky Sarniak

Manager, Moderating Services

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Mike Steinberg

The most adventurous thing I’ve done is travel via dilapidated boat (it may have been held together by bubblegum) to get up close and personal with giant Hippos guarding their young.

Mike Steinberg

EVP, Business Development

Joan Rinaldi

I love finding the unexpected and solving problems in research.

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Joan Rinaldi

Senior Director, Research Services

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The results we received from the iModerate one-on-one, in-depth conversations were much more enlightening than what we typically garner from open-ended verbatim responses. The live moderator offers us the ability and flexibility to probe deeper on certain points, enabling us to get stronger, less vague information. That unique capability has proved extremely valuable to us, and has made this IM-based platform an integral part of our research toolbox.

Colleen Hepner, VP, C&R Research