iModerate

Nancie Carollo

Qualitative research is like being the Seeker on the Quidditch Team.

Christine Tchoumba

I believe qualitative research is like an onion. You keep peeling back the layers until you get to the insight you need.

Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

Holly Savage

I love qualitative research for the same reason I love teaching—using creative questions and questioning methods to help elicit innovative thoughts on any subject.

Joan Rinaldi

I love finding the unexpected and solving problems in research.

Stephanie Roth

The most adventurous thing I've ever done was adopt a 10 year old boy (who's now 35) and a 7.5 year old girl (who's now 27).

Andrew Monroe

Ako Mikelis

I’ve always been curious about the underlying reasons people do things.

Christy Adler

I'm most curious about people. I'm a social person, and it has always fascinated me to hear a person's story that could be so starkly different from my own.

Beejan Mehrabani

The most adventurous thing I've ever done was zip-line 1000+ feet above valleys from mountain to mountain with my brother in Maui.

Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

Mike Steinberg

The most adventurous thing I’ve done is travel via dilapidated boat (it may have been held together by bubblegum) to get up close and personal with giant Hippos guarding their young.

Nicole Brandt

I am curious about people and how they think and interact with others.

Austin Miller

Steve Dodge

I’ve run several marathons, including Boston three times, and always find them to be an adventure.

Ryan Sullivan

The most adventurous thing I’ve done is spend a month excavating in Nebraska for undiscovered archaeological sites.

Meghan Schock

I love qualitative research because it gives a face and persona to the respondents behind the data – much more than a statistic or sliver of a pie chart.

Julia Eisenberg

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

Kim Johnson

I’m most curious about what makes people tick. What causes people to think and act the way they do? What can influence a person’s decision, one way or another?

Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.