iModerate

Latest from iModerate

Chart Your Course: Navigating the Research Sea with an ROI Compass

Find out best practices for navigating the research sea by using focused objectives and business ROI as a compass

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IMODERATE ENHANCES PLATFORM WITH EXPANDED VIDEO CAPABILITIES

DENVER, Colo. (September 26, 2017) – iModerate, a progressive insights agency and division of 20|20 Research, today announced it

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Reflection on ESOMAR Congress 70th Annual Event

Last week, we had the opportunity to attend and present at ESOMAR Congress 70th annual event in Amsterdam. Strategic

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iModerate Participates in Service Week 2017

Last week, iModerate participated in its first annual service week with our 20|20 family. During this companywide event, over

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Best Practices for Quick-Turn Qualitative

Discover how quick-turn qualitative approaches can help you gain the insights needed to answer everyday business questions without compromising

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IMODERATE LAUNCHES NEW APPROACH

DENVER, Colo. (June 21, 2017) – iModerate, a progressive insights agency and division of 20|20 Research, today announced the

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GreenBook Survey Ranks 20|20 Research as One of the Most Innovative Suppliers in the Industry

NASHVILLE, Tenn. (June 6, 2017) – 20|20 Research, a global research technology and service firm, has been recognized as

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Nine Types of Research Bias and How to Avoid Them

How do we identify and control the sources of bias to deliver the highest quality research possible? 

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Right-Sized Research: Using Qualitative Approaches to Tackle Tactical Needs

Learn how and when lean qualitative can be used deliver impactful insights more efficiently than ever before.

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Three Ways to Engage Online Respondents

As a moderator at iModerate, I converse with people every day. The medium—our proprietary platform, which works similar to

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How can you get a more complete view of your consumers? Hybrid research.

As brands engage in a never-ending battle for share of mind and wallet, every new piece of insight has

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Michael Steinberg Selected to Lead Global Sales

NASHVILLE, Tennessee (January 16, 2017) – 20│20 Research, a global research technology and service firm, has appointed Michael Steinberg

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Our Authors

Joan Rinaldi

I love finding the unexpected and solving problems in research.

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Joan Rinaldi

Senior Director, Research Services

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Julia Eisenberg

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

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Julia Eisenberg

Vice President, Insights

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Mike Steinberg

The most adventurous thing I’ve done is travel via dilapidated boat (it may have been held together by bubblegum) to get up close and personal with giant Hippos guarding their young.

Mike Steinberg

EVP, Business Development

Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

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Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

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Sonya Turner

Director, Insights

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Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

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Becky Sarniak

Manager, Moderating Services

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Holly Savage

I love qualitative research for the same reason I love teaching—using creative questions and questioning methods to help elicit innovative thoughts on any subject.

Holly Savage

Senior Director, Client Services

Our relationship with iModerate has enabled us to quickly and efficiently seek the voice of the consumer or customer, and incorporate it into our business decisions, allowing us to become smarter and faster to market. The team iModerate is, in essence, a virtual extension of the Abbott research team – from them, I know that when I pick up the phone and call, on the other end will be someone who understands my business, knows my target consumer, and will always deliver high quality results.

Kristen McLane, Manager, Shopper Insights & Category Development, Abbott Nutrition