NASHVILLE, Tennessee (October 17, 2016) – Market research technology and services firm 20|20 Research announced today it is acquiring …
Read NowCompanies are constantly trying to make an existing product better or create the next best thing. As our new …
Read NowSo you have the next big idea, and you’re ready to get it out into the market. Innovation can …
Read NowWhen you think about buying something new, what’s the first thing you do? For many, the first move is …
Read NowThe qualitative market research renaissance is in full swing. Brands have figured out that context is the key to …
Read NowAirbnb has grown incredibly fast – in nine years, they’ve expanded from a few air mattresses in San Francisco …
Read NowQualitative research is misunderstood more often than its sister strategy quantitative research. As a result, many marketers are missing …
Read NowEditor’s note: This post was originally published on TotalRetail on April 26, 2016. At the start of 2016, Wal-Mart, …
Read NowWe recently wrapped up research on the retail experience – what motivates consumers to visit a physical store, what …
Read NowThe term “qualitative” often evokes the thought of a moderator leading a conversation with one or more participants, either …
Read NowLast month, we attended the Quirks Event in Brooklyn. It was our second year attending, and our CEO, Jen …
Read NowI’m a regular research conference goer. For the most part the shows I’ve attended are pretty vanilla and go …
Read NowBy engaging an experienced firm such as iModerate, whose business is qualitative research, you get online delivery of depth interviews by experienced researchers – both during the interviews and for the analysis. iModerate does not simply understand our business questions, but they work to scope discussion guides to advance both the narrow business question and the larger context of the experience, helping us advance marketing and business objectives with their findings well beyond the immediate need.
, Market Research Manager, Penske
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