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20|20 Research Acquires iModerate

NASHVILLE, Tennessee (October 17, 2016) – Market research technology and services firm 20|20 Research announced today it is acquiring

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The research investment in innovation

Companies are constantly trying to make an existing product better or create the next best thing. As our new

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The ABCs of product innovation

So you have the next big idea, and you’re ready to get it out into the market. Innovation can

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Love it or hate it: What we can learn from product reviews

When you think about buying something new, what’s the first thing you do? For many, the first move is

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Going big with qualitative market research

The qualitative market research renaissance is in full swing. Brands have figured out that context is the key to

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Where would you stay? Hotels vs Airbnb Brand Wars

Airbnb has grown incredibly fast – in nine years, they’ve expanded from a few air mattresses in San Francisco

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Debunking myths: 5 misconceptions about qualitative research

Qualitative research is misunderstood more often than its sister strategy quantitative research. As a result, many marketers are missing

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Tips to enrich the in-store experience

Editor’s note: This post was originally published on TotalRetail on April 26, 2016. At the start of 2016, Wal-Mart,

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Why do we shop? The generational differences behind brick and mortar visits

We recently wrapped up research on the retail experience – what motivates consumers to visit a physical store, what

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Six Ways to Enrich Your Qualitative Research

The term “qualitative” often evokes the thought of a moderator leading a conversation with one or more participants, either

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It takes two: Hilton + iModerate discuss the needs of today’s corporate researcher at the Quirk’s Event

Last month, we attended the Quirks Event in Brooklyn. It was our second year attending, and our CEO, Jen

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Expect the Unexpected: What I learned at the Qualtrics Insight Summit

I’m a regular research conference goer. For the most part the shows I’ve attended are pretty vanilla and go

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Our Authors

Julia Eisenberg

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

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Julia Eisenberg

Vice President, Insights

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Mike Steinberg

The most adventurous thing I’ve done is travel via dilapidated boat (it may have been held together by bubblegum) to get up close and personal with giant Hippos guarding their young.

Mike Steinberg

EVP, Business Development

Joan Rinaldi

I love finding the unexpected and solving problems in research.

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Joan Rinaldi

Senior Director, Research Services

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Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

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Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

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Sonya Turner

Director, Insights

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Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

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Becky Sarniak

Manager, Moderating Services

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Holly Savage

I love qualitative research for the same reason I love teaching—using creative questions and questioning methods to help elicit innovative thoughts on any subject.

Holly Savage

Senior Director, Client Services

iModerate’s research process and knowledgeable personnel assist us in gaining an in-depth understanding of the research topic at hand. We have been impressed with the quality of reporting and insights generated by the iModerate team.

Jessica Kettler, Manager of Online Research, John Deere