Latest from iModerate Author
20|20 Research Acquires iModerate
NASHVILLE, Tennessee (October 17, 2016) – Market research technology and services firm 20|20 Research announced today it is acquiring …
Read Now
The research investment in innovation
Companies are constantly trying to make an existing product better or create the next best thing. As our new …
Read Now
The ABCs of product innovation
So you have the next big idea, and you’re ready to get it out into the market. Innovation can …
Read Now
Love it or hate it: What we can learn from product reviews
When you think about buying something new, what’s the first thing you do? For many, the first move is …
Read Now
Going big with qualitative market research
The qualitative market research renaissance is in full swing. Brands have figured out that context is the key to …
Read Now
Where would you stay? Hotels vs Airbnb Brand Wars
Airbnb has grown incredibly fast – in nine years, they’ve expanded from a few air mattresses in San Francisco …
Read Now
Debunking myths: 5 misconceptions about qualitative research
Qualitative research is misunderstood more often than its sister strategy quantitative research. As a result, many marketers are missing …
Read Now
Tips to enrich the in-store experience
Editor’s note: This post was originally published on TotalRetail on April 26, 2016. At the start of 2016, Wal-Mart, …
Read Now
Why do we shop? The generational differences behind brick and mortar visits
We recently wrapped up research on the retail experience – what motivates consumers to visit a physical store, what …
Read Now
Six Ways to Enrich Your Qualitative Research
The term “qualitative” often evokes the thought of a moderator leading a conversation with one or more participants, either …
Read Now
It takes two: Hilton + iModerate discuss the needs of today’s corporate researcher at the Quirk’s Event
Last month, we attended the Quirks Event in Brooklyn. It was our second year attending, and our CEO, Jen …
Read Now
Expect the Unexpected: What I learned at the Qualtrics Insight Summit
I’m a regular research conference goer. For the most part the shows I’ve attended are pretty vanilla and go …
Read Now
iModerate’s research process and knowledgeable personnel assist us in gaining an in-depth understanding of the research topic at hand. We have been impressed with the quality of reporting and insights generated by the iModerate team.
, Manager of Online Research, John Deere
©2016 iModerate. All rights reserved.