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20|20 Research Acquires iModerate

NASHVILLE, Tennessee (October 17, 2016) – Market research technology and services firm 20|20 Research announced today it is acquiring iModerate,

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The research investment in innovation

Companies are constantly trying to make an existing product better or create the next best thing. As our new white

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The ABCs of product innovation

So you have the next big idea, and you’re ready to get it out into the market. Innovation can be

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Love it or hate it: What we can learn from product reviews

When you think about buying something new, what’s the first thing you do? For many, the first move is to

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Going big with qualitative market research

The qualitative market research renaissance is in full swing. Brands have figured out that context is the key to understanding

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Where would you stay? Hotels vs Airbnb Brand Wars

Airbnb has grown incredibly fast – in nine years, they’ve expanded from a few air mattresses in San Francisco to

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Debunking myths: 5 misconceptions about qualitative research

Qualitative research is misunderstood more often than its sister strategy quantitative research. As a result, many marketers are missing out

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Tips to enrich the in-store experience

Editor’s note: This post was originally published on TotalRetail on April 26, 2016. At the start of 2016, Wal-Mart, the

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Why do we shop? The generational differences behind brick and mortar visits

We recently wrapped up research on the retail experience – what motivates consumers to visit a physical store, what makes

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Six Ways to Enrich Your Qualitative Research

The term “qualitative” often evokes the thought of a moderator leading a conversation with one or more participants, either online

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It takes two: Hilton + iModerate discuss the needs of today’s corporate researcher at the Quirk’s Event

Last month, we attended the Quirks Event in Brooklyn. It was our second year attending, and our CEO, Jen Drolet’s,

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Expect the Unexpected: What I learned at the Qualtrics Insight Summit

I’m a regular research conference goer. For the most part the shows I’ve attended are pretty vanilla and go off

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Our Authors

Holly Savage

I love qualitative research for the same reason I love teaching—using creative questions and questioning methods to help elicit innovative thoughts on any subject.

Holly Savage

Holly Savage

Strategic Director

Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

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Sonya Turner

Sonya Turner

Director of Insights and Reporting

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Christine Tchoumba

I believe qualitative research is like an onion. You keep peeling back the layers until you get to the insight you need.

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Christine Tchoumba

Christine Tchoumba

VP of Client Development

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Ako Mikelis

I’ve always been curious about the underlying reasons people do things.

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Ako Mikelis

Ako Mikelis

Staff Accountant

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Andrew Monroe

Andrew Monroe

Qualitative Analyst

Nicole Brandt

I am curious about people and how they think and interact with others.

Nicole Brandt

Nicole Brandt

Senior Moderator

Mike Steinberg

The most adventurous thing I’ve done is travel via dilapidated boat (it may have been held together by bubblegum) to get up close and personal with giant Hippos guarding their young.

Mike Steinberg

Mike Steinberg

EVP of Business Development

Stephanie Roth

The most adventurous thing I've ever done was adopt a 10 year old boy (who's now 35) and a 7.5 year old girl (who's now 27).

Stephanie Roth

Stephanie Roth

Moderator

Beejan Mehrabani

The most adventurous thing I've ever done was zip-line 1000+ feet above valleys from mountain to mountain with my brother in Maui.

Beejan Mehrabani

Beejan Mehrabani

Research Associate

Julia Eisenberg

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

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Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

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Christy Adler

I'm most curious about people. I'm a social person, and it has always fascinated me to hear a person's story that could be so starkly different from my own.

Christy Adler

Christy Adler

Research Manager

Joan Rinaldi

I love finding the unexpected and solving problems in research.

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Joan Rinaldi

Joan Rinaldi

Director of Technical and Moderating Services

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Kim Johnson

I’m most curious about what makes people tick. What causes people to think and act the way they do? What can influence a person’s decision, one way or another?

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Kim Johnson

Kim Johnson

Research Manager

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Ryan Sullivan

The most adventurous thing I’ve done is spend a month excavating in Nebraska for undiscovered archaeological sites.

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Nancie Carollo

Qualitative research is like being the Seeker on the Quidditch Team.

Nancie Carollo

Nancie Carollo

Moderator

Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

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Meghan Schock

I love qualitative research because it gives a face and persona to the respondents behind the data – much more than a statistic or sliver of a pie chart.

Meghan Schock

Meghan Schock

Qualitative Analyst

Steve Dodge

I’ve run several marathons, including Boston three times, and always find them to be an adventure.

Steve Dodge

Steve Dodge

VP of Client Development

iModerate allowed us to not only connect with this hard-to-reach audience but to get a deeper understanding of their feelings on the subject of public service. iModerate promised at the outset to expand and clarify the quantitative findings in a way traditional online survey research has previously been unable to, and they delivered on this claim. As a result, we were able to expose the emotions shaping the perceptions of the class of 9/11.

Marc Porter Magee, Partnership for Public Service