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iModerate Launches (iM)mediate

Recently several members of the team from iModerate and 20|20 had the opportunity to attend the IIEX event.  Over the

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IMODERATE LAUNCHES NEW APPROACH

DENVER, Colo. (June 21, 2017) – iModerate, a progressive insights agency and division of 20|20 Research, today announced the launch

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GreenBook Survey Ranks 20|20 Research as One of the Most Innovative Suppliers in the Industry

NASHVILLE, Tenn. (June 6, 2017) – 20|20 Research, a global research technology and service firm, has been recognized as one

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ThoughtPath: What it Means for Your Research

One of the questions I hear a lot when talking to clients about their business questions and research needs is,

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Where Would You Eat? Fast-Casual Dining vs. On-Demand Delivery

As the average consumer has become busier than ever, dining out and ordering in have quickly become a new norm.

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Brand Wars: Fast-Casual Dining vs. On-Demand Delivery

In the quest to capture greater share of wallet (and stomach) from today’s hungry consumers, see how quick-service dining and

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Nine Types of Research Bias and How to Avoid Them

How do we identify and control the sources of bias to deliver the highest quality research possible? 

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Right-Sized Research: Using Qualitative Approaches to Tackle Tactical Needs

Learn how and when lean qualitative can be used deliver impactful insights more efficiently than ever before.

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The Rise of Fast-Casual Restaurants

As family schedules have become more hectic, with both parents often working long hours and children engaged in a variety

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The Rise of Fast-Casual Restaurants for Moms

For busy families, fast-casual restaurants have transitioned from treat to routine. Given the uptick in frequency, it is more critical than ever that the industry focus on healthy options that cater to all ages.

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Three Ways to Engage Online Respondents

As a moderator at iModerate, I converse with people every day. The medium—our proprietary platform, which works similar to instant

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How can you get a more complete view of your consumers? Hybrid research.

As brands engage in a never-ending battle for share of mind and wallet, every new piece of insight has the

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Our Authors

Nancie Carollo

Qualitative research is like being the Seeker on the Quidditch Team.

Nancie Carollo

Nancie Carollo

Moderator

Andrew Monroe

Andrew Monroe

Qualitative Analyst

Beejan Mehrabani

The most adventurous thing I've ever done was zip-line 1000+ feet above valleys from mountain to mountain with my brother in Maui.

Beejan Mehrabani

Beejan Mehrabani

Research Associate

Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

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Steve Dodge

I’ve run several marathons, including Boston three times, and always find them to be an adventure.

Steve Dodge

Steve Dodge

VP of Client Development

Joan Rinaldi

I love finding the unexpected and solving problems in research.

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Joan Rinaldi

Joan Rinaldi

Director of Technical and Moderating Services

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Christine Tchoumba

I believe qualitative research is like an onion. You keep peeling back the layers until you get to the insight you need.

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Christine Tchoumba

Christine Tchoumba

VP of Client Development

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Julia Eisenberg

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

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Ryan Sullivan

The most adventurous thing I’ve done is spend a month excavating in Nebraska for undiscovered archaeological sites.

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Holly Savage

I love qualitative research for the same reason I love teaching—using creative questions and questioning methods to help elicit innovative thoughts on any subject.

Holly Savage

Holly Savage

Strategic Director

Kim Johnson

I’m most curious about what makes people tick. What causes people to think and act the way they do? What can influence a person’s decision, one way or another?

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Kim Johnson

Kim Johnson

Research Manager

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Stephanie Roth

The most adventurous thing I've ever done was adopt a 10 year old boy (who's now 35) and a 7.5 year old girl (who's now 27).

Stephanie Roth

Stephanie Roth

Moderator

Ako Mikelis

I’ve always been curious about the underlying reasons people do things.

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Ako Mikelis

Ako Mikelis

Staff Accountant

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Meghan Schock

I love qualitative research because it gives a face and persona to the respondents behind the data – much more than a statistic or sliver of a pie chart.

Meghan Schock

Meghan Schock

Qualitative Analyst

Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

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Nicole Brandt

I am curious about people and how they think and interact with others.

Nicole Brandt

Nicole Brandt

Senior Moderator

Christy Adler

I'm most curious about people. I'm a social person, and it has always fascinated me to hear a person's story that could be so starkly different from my own.

Christy Adler

Christy Adler

Research Manager

Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

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Sonya Turner

Sonya Turner

Director of Insights and Reporting

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Mike Steinberg

The most adventurous thing I’ve done is travel via dilapidated boat (it may have been held together by bubblegum) to get up close and personal with giant Hippos guarding their young.

Mike Steinberg

Mike Steinberg

EVP of Business Development

Our relationship with iModerate has enabled us to quickly and efficiently seek the voice of the consumer or customer, and incorporate it into our business decisions, allowing us to become smarter and faster to market. The team iModerate is, in essence, a virtual extension of the Abbott research team – from them, I know that when I pick up the phone and call, on the other end will be someone who understands my business, knows my target consumer, and will always deliver high quality results.

Kristen McLane, Manager, Shopper Insights & Category Development, Abbott Nutrition