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What is quick-turn qualitative research?

Think of the last time you purchased a brand-new pair of shoes. How many different stores did you go

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No: One Simple Word for Your Best Research Results

We’re all familiar with the common expression “kill two birds with one stone,” and in our society where more

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No: One Simple Word for Your Best Research Results

Editor’s note: This article was originally published in Quirks. It is written by Julia Eisenberg, Vice President of Insights

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Chart Your Course: Navigating the Research Sea with an ROI Compass

Find out best practices for navigating the research sea by using focused objectives and business ROI as a compass

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IMODERATE ENHANCES PLATFORM WITH EXPANDED VIDEO CAPABILITIES

DENVER, Colo. (September 26, 2017) – iModerate, a progressive insights agency and division of 20|20 Research, today announced it

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Reflection on ESOMAR Congress 70th Annual Event

Last week, we had the opportunity to attend and present at ESOMAR Congress 70th annual event in Amsterdam. Strategic

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iModerate Participates in Service Week 2017

Last week, iModerate participated in its first annual service week with our 20|20 family. During this companywide event, over

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Best Practices for Quick-Turn Qualitative

Discover how quick-turn qualitative approaches can help you gain the insights needed to answer everyday business questions without compromising

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Should Netflix Worry About Losing Disney?

We live in the age of digital streaming, so the news that Disney was cutting ties with Netflix was

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Should Netflix Worry About Losing Disney?

DENVER, Colo. (August 10, 2017) – Here at iModerate, we’re huge fans of digital streaming, so when we heard

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Uncovering insights from what consumers say and what you see

Editor’s note: This article was originally published in Quirks.  The power of smoosh What do we lose when we

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iModerate Launches (iM)mediate

Recently several members of the team from iModerate and 20|20 had the opportunity to attend the IIEX event.  Over

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Our Authors

Holly Savage

I love qualitative research for the same reason I love teaching—using creative questions and questioning methods to help elicit innovative thoughts on any subject.

Holly Savage

Senior Director, Client Services

Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

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Sonya Turner

Director, Insights

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Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

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Becky Sarniak

Manager, Moderating Services

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Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

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Joan Rinaldi

I love finding the unexpected and solving problems in research.

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Joan Rinaldi

Senior Director, Research Services

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Mike Steinberg

The most adventurous thing I’ve done is travel via dilapidated boat (it may have been held together by bubblegum) to get up close and personal with giant Hippos guarding their young.

Mike Steinberg

EVP, Business Development

Julia Eisenberg

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

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Julia Eisenberg

Vice President, Insights

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Our relationship with iModerate has enabled us to quickly and efficiently seek the voice of the consumer or customer, and incorporate it into our business decisions, allowing us to become smarter and faster to market. The team iModerate is, in essence, a virtual extension of the Abbott research team – from them, I know that when I pick up the phone and call, on the other end will be someone who understands my business, knows my target consumer, and will always deliver high quality results.

Kristen McLane, Manager, Shopper Insights & Category Development, Abbott Nutrition