Latest from Becky Sarniak
9 types of research bias and how to avoid them
Editor’s Note: This post originally appeared as an article in Quirks’ E-Newsletter. Seasoned research experts know that bias can find its …
Read Now
The anatomy of an effective apology
Company missteps can happen for many reasons – negligence, accident, poor decision making, etc. We have seen companies take …
Read Now
Putting your ‘Bucks where your mouth is
Starbucks reported a record revenue of $16.4 billion for fiscal year 2014. While many companies make an effort to …
Read Now
Are these new logos super or sucky?
A brand may choose to change their logo for many reasons. In 2011, Starbucks changed their logo so that …
Read Now
The emotional play
Brands strive to stand out from the crowd, to connect and build long-lasting relationships with consumers. One strategy used …
Read Now
Brands tricks are our treats
Warning: Proceed with caution. Your work may suffer due to the distraction. In the spirit of Halloween, we thought …
Read Now
The emoticon’s place in online research
Emoticons are graphic depictions of facial expressions that people use in text messaging, emailing, facebooking, instant messaging and more. …
Read Now
The results we received from the iModerate one-on-one, in-depth conversations were much more enlightening than what we typically garner from open-ended verbatim responses. The live moderator offers us the ability and flexibility to probe deeper on certain points, enabling us to get stronger, less vague information. That unique capability has proved extremely valuable to us, and has made this IM-based platform an integral part of our research toolbox.
, VP, C&R Research
©2016 iModerate. All rights reserved.