Becky Sarniak

Latest from Becky Sarniak

9 types of research bias and how to avoid them

Editor’s Note: This post originally appeared as an article in Quirks’ E-Newsletter. Seasoned research experts know that bias can find its way

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The anatomy of an effective apology

Company missteps can happen for many reasons – negligence, accident, poor decision making, etc. We have seen companies take different

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Putting your ‘Bucks where your mouth is

Starbucks reported a record revenue of $16.4 billion for fiscal year 2014. While many companies make an effort to impact

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Are these new logos super or sucky?

A brand may choose to change their logo for many reasons. In 2011, Starbucks changed their logo so that their

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The emotional play

Brands strive to stand out from the crowd, to connect and build long-lasting relationships with consumers. One strategy used by

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Brands tricks are our treats

Warning: Proceed with caution. Your work may suffer due to the distraction. In the spirit of Halloween, we thought we’d

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The emoticon’s place in online research

Emoticons are graphic depictions of facial expressions that people use in text messaging, emailing, facebooking, instant messaging and more. They

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Our Authors

Joan Rinaldi

I love finding the unexpected and solving problems in research.

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Joan Rinaldi

Joan Rinaldi

Director of Technical and Moderating Services

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Ako Mikelis

I’ve always been curious about the underlying reasons people do things.

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Ako Mikelis

Ako Mikelis

Staff Accountant

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Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

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Sonya Turner

Sonya Turner

Director of Insights and Reporting

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Beejan Mehrabani

The most adventurous thing I've ever done was zip-line 1000+ feet above valleys from mountain to mountain with my brother in Maui.

Beejan Mehrabani

Beejan Mehrabani

Research Associate

Ryan Sullivan

The most adventurous thing I’ve done is spend a month excavating in Nebraska for undiscovered archaeological sites.

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Steve Dodge

I’ve run several marathons, including Boston three times, and always find them to be an adventure.

Steve Dodge

Steve Dodge

VP of Client Development

Christine Tchoumba

I believe qualitative research is like an onion. You keep peeling back the layers until you get to the insight you need.

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Christine Tchoumba

Christine Tchoumba

VP of Client Development

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Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

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Nancie Carollo

Qualitative research is like being the Seeker on the Quidditch Team.

Nancie Carollo

Nancie Carollo

Moderator

Nicole Brandt

I am curious about people and how they think and interact with others.

Nicole Brandt

Nicole Brandt

Senior Moderator

Julia Eisenberg

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

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Christy Adler

I'm most curious about people. I'm a social person, and it has always fascinated me to hear a person's story that could be so starkly different from my own.

Christy Adler

Christy Adler

Research Manager

Mike Steinberg

The most adventurous thing I’ve done is travel via dilapidated boat (it may have been held together by bubblegum) to get up close and personal with giant Hippos guarding their young.

Mike Steinberg

Mike Steinberg

EVP of Business Development

Meghan Schock

I love qualitative research because it gives a face and persona to the respondents behind the data – much more than a statistic or sliver of a pie chart.

Meghan Schock

Meghan Schock

Qualitative Analyst

Holly Savage

I love qualitative research for the same reason I love teaching—using creative questions and questioning methods to help elicit innovative thoughts on any subject.

Holly Savage

Holly Savage

Strategic Director

Stephanie Roth

The most adventurous thing I've ever done was adopt a 10 year old boy (who's now 35) and a 7.5 year old girl (who's now 27).

Stephanie Roth

Stephanie Roth

Moderator

Andrew Monroe

Andrew Monroe

Qualitative Analyst

Kim Johnson

I’m most curious about what makes people tick. What causes people to think and act the way they do? What can influence a person’s decision, one way or another?

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Kim Johnson

Kim Johnson

Research Manager

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Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

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iModerate allowed us to not only connect with this hard-to-reach audience but to get a deeper understanding of their feelings on the subject of public service. iModerate promised at the outset to expand and clarify the quantitative findings in a way traditional online survey research has previously been unable to, and they delivered on this claim. As a result, we were able to expose the emotions shaping the perceptions of the class of 9/11.

Marc Porter Magee, Partnership for Public Service