We love a good story (especially ours)

Mission Statement

iModerate is a progressive insights agency whose mission is to channel hidden consumer truths into brand catalysts

Our Story

12 years ago we saw a need in the consumer insights and marketing world… a world where the approach to understanding consumers was imperfect and incomplete. Brands wanted to know more – like how customers make decisions, the experiences they expect, how to keep them coming back, why they purchase, and how their behaviors are changing.

iModerate answered the call by pioneering qualitative research approaches such as the online one-on-one. In doing so, we helped clients fill knowledge gaps and discover elusive consumer truths.

Today, consumer feedback tools are abundant and everyone has the means to stay relatively informed. But brands still need more. Their edge lies in the ability to go one step further, to move beyond what’s obvious and overthrow assumptions. iModerate empowers brands to revolutionize their thinking. By blending powerful cognitive psychology techniques with the latest market research methods, our team of consumer investigators helps identify nuanced intelligence to fuel confident action. We’ve helped over 1/3 of the Fortune 500 make bold, consumer-centric decisions.

So what brand hurdles can we help you conquer?


Having smart, curious people with a perspective is vital to our approach. So we encourage all of our employees to venture off the beaten path, to follow a hunch, to trailblaze a tangent that might lead to something unexpectedly valuable. Our team is an open-minded, curious bunch of conversationalists, all of them with an intuitive sense, a bit of an independent streak, and the intelligence that leads them to gather the kind of insights that’ll raise your eyebrows, as well as your standards for market research.

Conquer your BRAND HURDLES.

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