There’s a lot of information out there. It’s easy to get. But how do you obtain true insights, understand how they fit together, and then use them effectively to make smart decisions that drive revenue? Our team of consumer investigators uncover impressions and emotions that might otherwise easily slip by unnoticed, resulting in lost opportunities. We help you understand what these consumer truths mean for your business and how best to apply them in order to help you grow.
We help brands tackle hurdles in four main categories:
Stay ahead of the competition and grow share with a constant influx of energy and intelligence
Elevate customers’ experiences and boost sales by making sure your actions reflect what they want
Get the best ideas straight from the source: your consumers
Translate core consumer truths into powerful messages that drive purchase behavior
Our consumer experts employ cognitive psychology and the latest qualitative research methods to uncover hidden consumer truths— information that is often left unexposed as brands don’t have an easy way to seek, extract, and distill it.
This knowledge powers bold, transformational action and revenue growth for our clients.
Perfected over the course of 13 years and hundreds of thousands of engagements, our approach is proven to align brands’ vision for the future with that of their most important stakeholders: their consumers.
United Way needed to understand why women support charities and identify issues they care about in order to build stronger support from them throughout their lives.
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As the future of United Way’s supporter base, Millennials are a key piece to United Way’s continued success. United Way needed to find a way to forge meaningful relationships with this new generation of advocates.
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Before Kaiser ran a potentially controversial and wayward advertisement, they needed to be sure.
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Sun needed a creative, efficient, and authentic solution to shed light on who the Snuggle Exhilarations core consumers are.
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Teatulia needed to understand how U.S. consumers viewed their brand before launching in the states.
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Abbott needed a way to test an idea and iterate in product development with two key audiences – moms and health care providers.
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Knowing that customer experience is paramount to retaining customers, Reliant, a Fortune 500 Energy Company, partnered with iModerate to understand their shifting Net Promoter Score℠ and increase brand loyalty.
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Showtime wanted to go beyond the metrics to understand viewers’ motivations for watching Nurse Jackie through different viewing platforms.
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In order to attract a younger reader, CSM had to understand their likes, dislikes, wants, and needs.
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In order to deliver industry-leading content, Vantiv needed to understand Digital Natives' behaviors and perceptions regarding mobile technology and shopping.
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Reebok wanted to spark more passion and engagement with their Facebook fans - but how?
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NASHVILLE, Tennessee (October 17, 2016) – Market research technology and services firm 20|20 Research announced today it is acquiring …
Read MoreView All →Our relationship with iModerate has enabled us to quickly and efficiently seek the voice of the consumer or customer, and incorporate it into our business decisions, allowing us to become smarter and faster to market. The team iModerate is, in essence, a virtual extension of the Abbott research team – from them, I know that when I pick up the phone and call, on the other end will be someone who understands my business, knows my target consumer, and will always deliver high quality results.
, Manager, Shopper Insights & Category Development, Abbott Nutrition
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