Helping brands derive
meaningful intelligence from

Hidden
Consumer
Truths

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What We Do

There’s a lot of information out there. It’s easy to get. But how do you obtain true insights, understand how they fit together, and then apply them effectively? Our team of consumer investigators uncover impressions and emotions that might otherwise easily slip by unnoticed, resulting in lost opportunities. We help you understand what these consumer truths mean for your business and how best to apply them in order to help you grow.

We help brands tackle hurdles in four main categories:

Brand

Brand

Stay ahead of the competition with a constant influx of energy and intelligence

Consumer

Consumer

Elevate customers’ experiences by making sure your actions reflect what they want

Innovation

Innovation

Get the best ideas straight from the source: your consumers

Communication

Communication

Translate core consumer truths into powerful messages that stick

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How We Do It

Our consumer experts employ cognitive psychology and the latest qualitative research methods to uncover hidden consumer truths— information that is often left unexposed as brands don’t have an easy way to seek, extract, and distill it.

This knowledge powers bold, transformational action for our clients.

Perfected over the course of 12 years and hundreds of thousands of engagements, our approach is proven to align brands’ vision for the future with that of their most important stakeholders: their consumers.

(iM)merge™ Analytics
(iM)merge™ Analytics

(iM)merge utilizes machine learning and our qualitative experts to transform feedback from the masses into critical intelligence.

(iM)pact™ <br /> Conversations
(iM)pact™
Conversations

(iM)pact uses online chats, discussions or interviews, empowering consumers to share what they otherwise wouldn’t and enabling brand exploration to move further faster. brand exploration to move further faster.

(iM)mediate™ Results
(iM)mediate™ Results

(iM)mediate provides streamlined creative and concept testing with its unique combination of advanced qualitative insights, backed by a quantitative indicator.

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Client Stories

Knowledgebase

News & Events Press Releases

20|20 Research Acquires iModerate

NASHVILLE, Tennessee (October 17, 2016) – Market research technology and services firm 20|20 Research announced today it is acquiring iModerate, …

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What our clients say

Our research work with iModerate over the past several years has developed into a true partnership. Their unique fusion of both qualitative and quantitative methodologies in a single study has offered new insights into key topics and markets of interest for our organization, which in turn, we are able to quickly turn into action steps. They are flexible, responsive, and extremely engaged in the entire project process, from conception and design to final data processing and delivery. They have even gone above and beyond by volunteering their time, resources, and expertise to assist with a special target market project on women. iModerate has their finger on the pulse of the research industry and consistently provides creative suggestions and solutions to enhance our current work. This ultimately allows us to provide our leadership with the strategic insights and opportunities that helps us to advance the common good.

Kristin Thomsen, Manager, Market Research, United Way Worldwide
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Conquer your BRAND HURDLES.

(303) 333-7880