Helping brands drive revenue growth by uncovering

Hidden
Consumer
Truths

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What We Do

There’s a lot of information out there. It’s easy to get. But how do you obtain true insights, understand how they fit together, and then use them effectively to make smart decisions that drive revenue? Our team of consumer investigators uncover impressions and emotions that might otherwise easily slip by unnoticed, resulting in lost opportunities. We help you understand what these consumer truths mean for your business and how best to apply them in order to help you grow.

We help brands tackle hurdles in four main categories:

Brand

Brand

Stay ahead of the competition and grow share with a constant influx of energy and intelligence

Consumer

Consumer

Elevate customers’ experiences and boost sales by making sure your actions reflect what they want

Innovation

Innovation

Get the best ideas straight from the source: your consumers

Communication

Communication

Translate core consumer truths into powerful messages that drive purchase behavior

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How We Do It

Our consumer experts employ cognitive psychology and the latest qualitative research methods to uncover hidden consumer truths— information that is often left unexposed as brands don’t have an easy way to seek, extract, and distill it.

This knowledge powers bold, transformational action and revenue growth for our clients.

Perfected over the course of 13 years and hundreds of thousands of engagements, our approach is proven to align brands’ vision for the future with that of their most important stakeholders: their consumers.

(iM)merge™ Analytics
(iM)merge™ Analytics

(iM)merge utilizes machine learning and our qualitative experts to transform feedback from the masses into critical intelligence.

(iM)pact™ <br /> Conversations
(iM)pact™
Conversations

(iM)pact uses online chats, discussions or interviews, empowering consumers to share what they otherwise wouldn’t and enabling brand exploration to move further faster.

(iM)mediate™ Results
(iM)mediate™ Results

(iM)mediate provides streamlined creative and concept testing with its unique combination of advanced qualitative insights, backed by a quantitative indicator.

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Client Stories

Knowledgebase

News & Events Press Releases

20|20 Research Acquires iModerate

NASHVILLE, Tennessee (October 17, 2016) – Market research technology and services firm 20|20 Research announced today it is acquiring …

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What our clients say

Our relationship with iModerate has enabled us to quickly and efficiently seek the voice of the consumer or customer, and incorporate it into our business decisions, allowing us to become smarter and faster to market. The team iModerate is, in essence, a virtual extension of the Abbott research team – from them, I know that when I pick up the phone and call, on the other end will be someone who understands my business, knows my target consumer, and will always deliver high quality results.

Kristen McLane, Manager, Shopper Insights & Category Development, Abbott Nutrition
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Conquer your BRAND HURDLES.

(303) 333-7880